Welcome to Our Company!
Nutra Allied (Pvt) Ltd. is a leading beverage and food company with a portfolio that includes many favorite brands.
Our aim is to be our region’s leading beverage and Food Company, with great brands for every occasion.
Food as medicine? Why not? It is not as if the role of food in total health care is something new to mankind. The use of food to maintain or ensure human health is a natural phenomenon. More than 2,000 years ago, Hippocrates, considered as the father of medicine, said, "Let food be your medicine and medicine be your food." Now we see, Hippocrates was a visionary and his words have passed the test of time. Nutracueticla products are a proof of the veracity of the words of the wise man.
Everyday, we hear the terms "functional foods," "health foods," "phytochemicals," etc. This set of nomenclature, according to research, is part of the nutrition evolution we are experiencing today which falls under the umbrella of “nutraceuticals” a term coined by Dr. Stephen DeFelice of the U.S.-based Foundation for Innovation in Medicine (FIM).
Nutraceutical products are prepared from food derivatives and have demonstrated physiological benefits or reduced the risk of chronic disease, above and beyond their basic nutritional functions. NutraAllied products are different from ordinary dietary supplement in that nutraceutical benefits can be substantiated with scientific facts in the prevention of chronic diseases such as cancer, heart disease and osteoporosis.
Nutraceuticals is a growing industry globally and is widely popular in North America, Japan, and Europe. Worldwide, the demand for nutraceuticals is driven by growing consumer awareness of diet-disease links, aging populations, rising health care costs, and advances in food technology and nutrition. Currently, health concerns like cholesterol reduction, cardiovascular disease and osteoporosis are the most attractive targets for nutraceuticals, followed by child development, high blood pressure, diabetes, GI disorders, menopause-related ailments and lactose intolerance. Across-the-board reduction in cardiovascular disease, lung and stomach cancers could add up savings of billion of dollars.
NutraAllied products are very effective, safe, and affordable as our recipes / formula of all our products are backed by extensive research by highly qualified academia. New food and herbs are continuously being researched and explored for new nutraceutical products for the benefit of humanity.
We are committed to doing the right thing for the long term by investing in our core strategic assets – our people, brands, and production facilities – for long-term, sustainable growth. We aim to play a positive role in the communities in which we operate by maintaining a culture of environmental and social sustainability.